Beer has begun to regain its historical prominence. Way back when, before the mechanisms which turned wort into beer were even understood, every village had its own brewery, its own style, and its own loyal group of dedicated drinkers. Then the massive breweries came, the Anheuser and Coors and similar, and we got a hundred years of watered down, mass produced crap thats good for chugging on a hot day and not much else. But in the past twenty years, beer has begun to ascend back to its former diversified grandeur, and some might even argue, reached new heights.
We have a goal. Believing beer to be just as elaborate, diverse, and delicious as wine, just as compatible with a meal, just as sophisticated, and just as enjoyable as the international choice in alcohol, we aim to raise beer to that level, to the level where bottles are saved for decades, revered for their taste, and remembered. Where waiters recommend a crisp pale with a fish dinner, a pint of porter with a dessert, a beer for every occasion, because the stuff is just that good.
But admittedly, we're learning, and we have a lot to learn. But that means we're getting better. Give it time. California Coastal will be a name to remember. And our motto, with high hopes and lofty ideals, is Beer is the New Wine.
So go have a pint. Hell, have six. Indulge a little. If we succeed, there will always be more on the way.
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